Online video is a key part of the content marketer’s playbook. With todays technology, video content is less costly, easier to create, and more effective than ever – and B2B companies have taken notice.
Online video is blowing up.
Did you know: • each day, over 100 million americans watch online video, an increase of 43% since 2010 • in september 2012 alon, 85 % of U.S. internet users viewed some type of online video content. • by 2014, online video could account for 50% of all internet traffic.
Why should companies care?
Video allows businesses to:
• reach a wider audience. More than 53% of the entire U.S. population watched online video in 2012 – that’s 167 million people!
• increase marketing impact. Video = higher viewer rentention. The information retained in one minute of online video is equal to about 1.8 million written words. 46 % of people say that seeing a product or service mentioned in an online video would encourage them to seek out more information.
Video is now a really popular content marketing tactic.
Optimize for Mobile.
Keep it Short and Sweet.
Sell Your Products and Service Using Videos.
Video | This will change the way you approach new customerTake advantage of different video stylesThe world of video for local businessesStart with us into this lucrative media
This is really not a piece of art, since it is about digital.
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